Tom Swanson

Head of Health & Life Sciences Strategy and Marketing at Adobe
 https://www.adobe.com/

Tom brings over a decade of experience in the life sciences industry to Adobe, as well as extensive experience in managing digital transformation in a highly regulated marketplace. Tom’s role at Adobe includes providing the Adobe point of view in healthcare and life sciences, providing thought leadership on ways to transform the customer experience in healthcare, as well as positioning Adobe to play a leadership role in redefining how personalized experiences in healthcare look and feel.

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All Sessions by Tom Swanson

  • Day 2

    Tuesday

  • 1:30  - 2:00 PM (Track 2: Life Sciences)


    From tailored product recommendations to app notifications for flights, as consumers we’ve become accustomed to the personal touch from all our favorite brands. The healthcare experience should be no different. For years, highly sensitive datasets and complex regulations have left healthcare companies struggling to deliver an experience on par with those of the retail or travel industries. In this session, we share how the patient experience can just as or more personalized than other consumer experiences, why data-driven decisioning is essential and key considerations for a governance infrastructure are crucial to creating the modern patient experience.

    Track 1: Enterprise Cloud
    Where
    Live Webinar




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Tom Swanson