Michael is a seasoned, innovative marketer focused on driving efficiencies and improved ROI through the enhanced use of data, analytics and content marketing.
He currently leads the Industry Strategy & Marketing team globally at Sitecore; responsible for defining and delivering the GTM Strategy per industry and driving growth and value for customers across key stages of their lifecycle.
Prior to this, Mike worked for Adobe in the Product & Industry Marketing team, responsible for Financial Services across EMEA. In this role, he helped Adobe’s FSI customers, such as HSBC, Allianz, Aviva, UBS and NatWest to create competitive customer experiences that delivered business value.
Prior to Sitecore & Adobe, he worked at BSkyB where I was responsible for leading and implementing the strategy for optimizing online media channels through in-depth attribution modelling and better insight.